Tamara Jovanovic – Phrase It

How to Get B2B Clients for Your Business in 2022

Tamara Jovanovic — Sun, 14 Nov 2021 17:21:03 +0000

B2B marketing is often more complicated than B2C, and if you are running a B2B business you have the idea. It requires more initiative and resourcefulness, and the process of selling a service or a product to another company is often lengthy.

Because of that, many people give up before they can enjoy the fruits of their labor. You don’t have to be among them, because we’ve prepared strategies that will help you get B2B clients for your business in 2022.

How Do You Attract B2B Clients?

Learn how to get B2B clients in 2022!

Potential B2B clients are not some mysterious creatures that enjoy hiding from you. Opportunities for great B2B partnerships are everywhere, you just have to know where to look and how to attract them.

While it may seem that you are running in circles, that you’ve tried everything and that sales just won’t go up – that’s far from the truth. Whether you are selling a B2B product or a service – believe me there are some tricks you haven’t tried yet that are proven to be extremely profitable.

Before you go on with reading, remember this:

The company you are selling to takes into account how effective your offer is, your credibility, expertise, and what makes you stand out from competitors. The key is to convince the company that your offer will solve the problem they are experiencing, and ultimately produce a great ROI for them.

On the contrary, individual customers seek deals, pleasure, entertainment and their buying decisions are highly influenced by their emotions.

B2B marketing is all about providing the most logical, valuable and efficient reason for your dream B2B client to buy from YOU.

There are multiple people who are making the decision to buy from you. So how do you attract B2B clients? How do you make them go from realizing they have a problem to buying a solution from YOU?

Get Ahead Of Competition By Mastering These 5 Steps to Get B2B Leads

Awareness

Some C-level decision-maker somewhere is banging their head against the wall trying to figure out how to solve a specific problem their company has. You have the solution. They don’t know that, yet. What do you need to do?

Build awareness by constantly presenting yourself as an expert for that specific problem, using various channels, talking about the solution, and SHOW how you solved that problem time and time again.

The other scenario is that they don’t even know they have a problem. They haven’t conceptualized it in their head just yet, and if you want to be one step ahead, you are going to push them over the edge. By sharing your knowledge and expertise, you are building demand for a solution and helping them pinpoint their problem.

To do this, you need to master your offer and know exactly how your product or service is going to improve their business.

Problem

When a company has a problem, it’s usually not the only one. You are a business owner yourself, so you know that there are many problems along the way of running a business. What does that mean for you?

Decision-makers in the company prioritize problems and are trying to solve the most important one at that moment. By doing step 1, you are making the solution much more attractive, and it may push the problem you are solving to be their top priority. How?

By raising awareness about that problem, you are making the solution seem much closer and easier than they initially thought. Since it seems easier, they want badly to have a win and decide to prioritize that particular problem you are solving.

Research

Once a company decides to solve a problem, the decision-makers will take a serious amount of time and effort to do research and gather as much information as possible. It’s highly unlikely they’ll decide to buy immediately or from the first company they’ve come across. That’s why the next step is so important, so read on!

Education

Now that the problem is their top priority, everything you’ve done should lead them to your company as the ultimate solution. In the next section, we’ve covered the exact things you should do to establish your company as the authority and make it easier for companies to choose your business to help them. Eventually allowing you to grow and get B2B clients.

However, the most important thing you can do is to educate potential B2B clients on the solution they need badly. The solution can be your product or service, and we’ve also covered different strategies for product and service-based B2B businesses. Don’t miss out!

It may seem like you should promote your service or product here, but that’s not the case. Your main focus should always be EDUCATING potential clients on the SOLUTION. Without being salesy and pitching your product or service. Remember that you are speaking to highly knowledgeable people who can cut through the bullshit right away.

Solution

Who are they going to buy from? Once decision-makers have gathered all the needed information about the solution, they need to decide who is going to provide them with that solution. Of course, you’d love it to be your company, but in order to do that, you need to beat your competitors by offering the most practical, effective, and benefit-rich product or service.

Be honest with them. To get that sale, you need to justify the purchase and resolve their objections. Maybe you are more expensive than your competitors, but if you offer more value, it will be a no-brainer for them. As long as you can communicate that message to them.

Conclusion

Whoever has mastered these 5 steps will get B2B clients, but keep in mind it’s not as easy as it seems. All of the steps above require your company to work hard on content, positioning, branding, marketing strategy, credibility and mastering its own offer.

Implement These B2B Customer Acquisition Strategies to Get B2B Clients

B2B customers are looking for long-term partnerships and solutions, not a one-time deal. This means that the whole sales cycle is longer because there are multiple decision-makers involved. So how do you win B2B clients?

Start Writing Blogs

Blogs have a great purpose and won’t ever get old. The sooner you start writing and publishing a blog, the faster you’ll get first results. Why are blogs so important?

Blogs help your website to rank high for certain keywords in your industry and serve a great purpose of educating potential clients on the solution you can provide them with.

To start a blog, you need a content strategy in place. You can’t just randomly post whatever comes to your mind first. For best and fast results, use professional services of a company that specializes in content marketing. Shameless plug, it’s us! phraseit.rs

Write Case Studies

What’s a better way to influence potential clients to buy from you, than showing them a case study?

Case studies are extremely powerful tools that showcase how your product or service helped your previous clients go from Problem to Solution with your help. It’s undoubtedly the strongest proof you need to build authority in your industry.

People love to belong and identify with certain groups. By telling potential clients how you helped people who are similar to them, you drastically increase your chances of getting yourself a new B2B client.

What are you waiting for? Choose some of your most successful projects and have a copywriter write you a shiny case study showing your expertise in the field.

Start Newsletter

What better way to nurture your B2B clients and potential clients than utilizing a newsletter? Email marketing is the ultimate way to get more personal with your potential clients because whatever you have to tell them ends up directly in their inbox. And we all know how much everyone is dependent on reading emails first thing in the morning. Right?

Use a newsletter to form and fasten the relationships with both potential and current clients. 90% of the time you should write a newsletter that has tremendous value for everyone who reads it.

The other 10% is not for fluff, but for pitching your service or a product, while still offering great value.

If you haven’t yet, start using an email marketing tool such as MailerLite (we are currently using it and it’s great) and create a signup form to post on your website.

Write Sales Page

The sales page for a specific offer you have is a one-time investment that can bring you lots of cash and get you great B2B clients. What do you need for a high-converting B2B sales page?

Professional copywriting services
Professional design services
Ads budget
Wholesome marketing strategy for promoting your offer

We won’t go in-depth about the sales page, but rather keep it short and sweet. You need a mind-blowing offer, a copywriter who will present ins and outs of that offer, a designer to create a captivating design for the sales page, and a wholesome marketing strategy to promote it.

Of course, very little can be achieved without an Ads budget in place. Because your sales page can be the best sales page ever, it’s all in vain if nobody sees it. Where does your dream B2B client spend their time and educate themselves?

Run Google, Facebook, Instagram, or Youtube ads that will lead them to your sales page and introduce them to your offer.

Utilize LinkedIn

LinkedIn is the place where most B2B opportunities emerge and where most deals are sealed. Every serious C-level executive and business owner who is serious about their business is on LinkedIn.

Repurpose the content you already have and turn them into captivating and concise LinkedIn posts to create awareness for your company and attract more B2B clients.

Finding B2B customers online

All of the above content you create (case studies, blog posts, newsletter, sales pages) can be created once, but still, generate revenue months and years after they’ve been published. One blog post can be paid off time and time again, getting you more B2B clients. Because of that, investing in your content should be a no-brainer for you.

How Do Service Based Businesses Get B2B Clients?

Marketing, especially B2B has taken an unexpected turn from boring corporate talk to building meaningful relationships. What does that mean for you?

Starting conversations and contributing to already existing ones will get you a long way. These conversations have to be relevant, contextual and appealing to your ideal client. By helping them realize their problem, talking about a solution without expecting anything in return will make them ready to pay you for your services. Remember, don’t sell your service, sell your unique approach and solution to their problem.

But how do you do that, you are probably asking yourself right now. These 7 steps are the key to getting B2B clients and making them find you.

Show – don’t tell.

Case studies I’ve mentioned before are a way to go. However, you can show proof of your expertise in various formats. Whether it’s a LinkedIn post, Instagram Carousel, etc, get creative about proving to your potential clients you can help them.

What better way than to speak from experience and tell them about the clients who had similar problems, but they don’t have them anymore, thanks to you?

Build trust.

Humanize your brand. People trust people, but more importantly – people buy from people. Show your face, promote your employees, create a unique brand vision, and be recognizable among faceless businesses that are stuck in the professional corporate world.

Showcase your core values as a business, promote your brand’s culture, always know and follow your principles and prove that you are not just another service provider.

Credibility.

Believe it or not, websites are extremely important when it comes to credibility. If you don’t have one, you are missing out. B2B sales cycle involves multiple people and decision-makers. Rather than having to dig for information, they’ll go to your website and see everything they need to know.

You can show your credibility by getting yourself out there and constantly being available for conversations, comments, feedback, and by showing your business’ personality.

Awareness.

I know what you are telling yourself. “But my ideal client is a busy CEO, they don’t scroll for hours on Instagram”. Wrong.

Build meaningful relationships through social media. Raise awareness about your brand. It’s not just for B2C marketing, but also B2B. Maybe busy CEO is not scrolling through Instagram all day long, but they’ll take into account your social media presence. Sometimes, it can make all the difference.

Maybe you won’t have crazy conversion rates and great ROI, but over time strong social media presence will make somebody buy from you, and not from your competitors.

Even though the sales cycle is longer, you never know when an Instagram follower you’ve forgotten about may become your high-paying client.

Don’t obsess with likes, followers and comments, just use effective strategy to form meaningful connections with your community, however big or small it is.

How can your service make my business grow?

At the end of the day, it all comes to this question. How can your service help other businesses grow?

Use testimonials, reviews, and relevant content for your ideal client to help them make a buying decision.

Business owners use reason, common sense, logic and critical thinking when buying. That’s why it’s key to communicate on every channel how your business helps theirs.

Building relationships is the groundwork that will pay off in a long run, so start working on your relationships now. Take advantage of every channel to raise awareness, drive traffic, find leads and eventually get B2B clients.

Paid ads.

Get discovered by various businesses who don’t know about your services. Use your buyer persona and any data you have collected about your customers. To get discovered you need to make your business discoverable.

Boost content they can relate to – not only your services.

Education.

Business owners are hungry for information. Not just for any information, but information from experts and credible people in the industry. This cognition will differentiate you and skyrocket your business.

Provide them with valuable information to help them make informed decisions. Because those are the only decisions B2B clients make – informed.

By educating them on their problem, and telling them about the successful execution of a solution, you are halfway through their pockets.

Content marketing is a great way to do all of these things, but it’s also great for SEO and your overall visibility as a business, which will ultimately help you new find B2B customers.

How To Find B2B Clients to Your Product?

Once again, the single most important question here is “How can your product make my business grow?”

There are companies and decision-makers who are craving your product because it’s a solution to their problem. Make it easy for them to buy from you, by removing the friction between their problem and the solution your product provides them with.

What are the next steps you have to take to get B2B clients to buy your product?

Test various channels

Is it Youtube? LinkedIn?

What is your product? Show people how they can use it and how it can improve their business. You can do it on various channels, and see what works best.

Where do your competitors promote their products? Analyze their marketing strategy, and use this information to your advantage.

Analyze data you have

Use all the data you have – be it Instagram insights or Google analytics. Get to know your ideal client in-depth.

Test various content

What form of content does your ideal client prefer? How do they consume it? Do they prefer webinars, e-books, blogs, newsletter, social media posts, videos, demos, infographics?

This will also help you determine the channel that suits your product best.

You should combine these steps with the steps mentioned above for the best results. Some steps overlap when marketing B2B products and services. We hope this gave you a clearer picture of how to acquire B2B clients.

How to Promote Your Product or Service to B2B Clients?

Set your KPIs

Before you start anything, you need to set the right Key Performance Indicators. How are you going to know if something works, if you didn’t determine what “it works” means? What does success look like to you? Is it more leads, more meetings with potential clients, 100 demo requests?

Capture existing demand

Get familiar with your ideal client’s needs. What’s their current #1 problem you could solve? What is wrong with the solutions that already exist? Can you overcome that? If so, find a hole in your competitor’s strategy and fill it with a unique solution only you can bring to the table.

Plan your campaign

We’ve already talked about LinkedIn and Facebook & Instagram, so there is no point in repeating ourselves. Besides LN, FB and IG, Google Adwords is a strong tool that can help you get more B2B clients and reach your goals.

Webinars, podcasts and other demand & lead generation strategies can also help you a lot, but it all depends on your budget and experts you have at your disposal.

Prioritize

Analyze what you can do with what you have. Determine the budget, goals, KPIs, and the time you have to invest. Delegate tasks that don’t require your attention and don’t be afraid of risk. Spread the word about your business and utilize the channel(s) that have the highest ROI.

Execute

Don’t procrastinate. While you are out there thinking, someone else is doing it. Start now.

Analyze your performance and determine what’s working and what’s not. Once you see what’s working best for you, invest most of your energy and resources into that strategy.

How to Target New B2B Clients? B2B Targeting

You are wasting resources on marketing if you don’t know your audience. Target audience determines all of the aspects of B2B marketing we’ve mentioned above. While mentioning it briefly throughout this blog post, the audience definitely deserves the whole section.

You can set up the greatest ads, have stunning Instagram posts, be an expert, but if you don’t know who you are talking to – your business is as good as dead. Painful truth, I know.

Target Audience Fundamentals

There are multiple ways to determine your target audience – interviews with previous clients, surveys, analytics – you name it. You can also do thorough market research – it’s up to you and your budget.

The most important thing to remember is to always have in mind the needs your product or service can satisfy for your Target Audience.

Who?

Who are you talking to? What are they doing in their free time? What bothers them at work? What’s their background? Answer their questions and concerns. Create a character with all the data you can think of and use it as your strongest marketing tool.

Why?

Why would they buy from you or your competitors? What specific problem do you solve for them? When it comes to that problem – what’s their main objection for not solving it yet? Is it lack of money, time, or focus?

Where do they spend time?

There is no point in promoting when your target audience spends time elsewhere. Determine where they spend most of their time (online or offline) and promote there. Whether it’s social media or networking events – at least your efforts won’t go to waste.

How does that align with your efforts?

Analyze the distribution of your efforts and resources – does it align with the previously mentioned steps? If not, rethink it and try again. This time use real life data to back up your marketing strategy. Which channels could you add, and which channels are a waste of time?

Customer Journey

How does your target audience buy? Do they need weeks to seal the deal? What steps do they go through in order to make a buying decision? If you don’t know, you can always ask your previous clients how they made the decision to buy from you.

Are we doing what we have to do to get the results we want?

This is the step you need to repeat over and over again. Why? Goals, KPIs – they all change based on data we get. Don’t get stuck in the old ways just because you are afraid of change. Dive deep and trust the process. No one can know better than you. Just open your eyes.

While we know this may seem like a lot of data to gather, it’s of the utmost importance for you to do so! We strongly recommend you to read HubSpot’s blog about Buyer Persona before you decide to invest in any marketing at all.

Archviz Marketing – Proven Steps to Find Clients in Archviz

Tamara Jovanovic — Wed, 01 Sep 2021 11:36:21 +0000

You are confident enough in your archviz skills. You’ve done dozens of projects, maybe you even have a team of people working with you. However, you don’t have a system that constantly brings new archviz clients and makes your business grow.

Finishing a project successfully should feel great, but you only feel anxiety crawling up. The truth is, you don’t know when your next project is coming – it may be tomorrow, but also in a month. And you can’t afford uncertainty.

Because of that, I’ll tell you which steps to take to utilize archviz marketing to the full extent, and never worry again about finding clients in archviz.

Let me be honest: this advice won’t bring you dozens of clients immediately. But with long-term effort, and a little help from other people, it will pay off. Consider it a proven roadmap to grow your business with archviz marketing!

Archviz Branding

The first thing you need to tick off your archviz marketing to-do list is branding. Many people have businesses, but they don’t have a brand. If you want to find high-ticket clients in archviz, you have to invest in branding. And I’m not only talking about logos and primary colors.

Archviz branding is all about developing and harnessing your brand’s personality – both through visuals and brand story. To make it as clear as possible, I’ve developed a list of archviz branding must-haves:

Visual branding:

Logo
Primary colors
Secondary colors
Extended color palette
Usage of logo
Color ratios
Typography

Brand story:

Brand name
Brand origins
Promise to clients
Values
Tone & Voice
Mission
Tagline

Remember – archviz branding is all about consistency, and consistency builds trust. If you want to sell high-end architectural visualizations and find high-paying archviz clients that aren’t a pain in the ass, they need to trust you. And branding will ensure your communication is consistent and trustworthy on all channels and always.

Archviz Website

When you’ve figured out the branding, it’s time to put it into use and build an archviz website. Many of your competitors decide to flood their websites with architectural visualizations and call it a day. While picture tells a thousand words, visualizations aren’t the only thing you need to put on your website.

Website is a crucial part of archviz marketing, and it’s a great way to show off your skills. But you need potential clients to actually find your website, and persuade them to contact you. The first thing you need to figure out is website design and copywriting.

When your archviz website has a compelling design that incorporates your branding and copywriting that’s both optimized for search engines and persuading – you’re on the right track. But which pages do you need?

Homepage
Services page
About us page with the brand story
Portfolio
Blog
Privacy Policy
Terms and Conditions

These pages are the foundation of every successful website but don’t forget that your archviz website is a living and breathing creature that needs updating from time to time. When you’re ready to up your archviz marketing game add success stories, update your archviz blog, and add new projects you’re proud of!

Archviz Marketing

The power of social media

Social media should support your credibility, not be the lead channel for converting new archviz clients. You probably won’t get enquires in Instagram DM about your services, but consider social media as a tool to expand your reach and get more traffic to your archviz website.

Archviz content marketing

You can publish content about the trends in exterior visualization, typical mistakes, the importance of archviz, and get the attention of relevant people by posting high-quality content that will appeal to them. Website content strategy framework builds trust and authority, and you already know that trust is a leading reason potential clients will buy from you.

Advertising

Paid advertising is one of the best ways to get noticed, fast. It’s not as expensive as it used to be, either! Instagram and Facebook ads are great for building brand awareness, but Google ads will probably get you more leads and archviz clients.

LinkedIn

LinkedIn’s power not only lies in connecting with people in your industry but also to get noticed by decision-makers. With its amazing organic reach, you never know when a potential client will see your post and decide to contact you for an upcoming project. Take your time to explore its options, share useful information, and connect with people who fit your ideal client profile.

How to Find Clients in Archviz

Okay, now you have branding, a website, and a couple of archviz marketing strategies you’d like to explore. The key thing to remember is that your website isn’t there to sit and look pretty – it needs to attract visitors.

To find clients in archviz, you need to publish content that’s highly relevant to your target audience. SEO helps with that, but you should also distribute content to other channels, such as Instagram, Facebook, and LinkedIn. Don’t just republish content from your website, spice it up with additional value and focus on building a community. Once you’re ready, create a content strategy document that outlines everything you need to get archviz clients through content.

Start conversations, engage with other people, build meaningful relationships in the industry, and over time potential archviz clients will recognize you as an expert and hire you.

Archviz marketing is a marathon, not a sprint – so don’t lose hope after a few weeks. When you feel stuck, archviz marketing agency can be the breakthrough you’re looking for. Don’t hesitate to reach out!

Website For Architecture Studio – Make Sure Your Website Brings In New Clients

Tamara Jovanovic — Sun, 29 Aug 2021 00:29:43 +0000

How can you use your website to bring in clients, keep them coming back, and make sure they refer others?

Many architecture studios don’t use the power of the Internet, and even if they have a website, it doesn’t serve its purpose. Website for architecture studio is not your business card, but a powerful tool that will attract your ideal clients and convince them to work with your architecture studio. Websites are not reserved for big architecture studios only, but also for small studios that work locally or want to expand.

Get ahead of the curve and start seeing the results of the website before your competitors. Read on to learn how!

Copywriting For Architects

Often completely overlooked, copywriting on website for architecture studio represents what company stands for, your expertise, abilities, and what values your studio holds. Don’t make a common mistake and let one of your architect employees write a copy for your website. Even though you and your employees know your studio best, you are not a professional copywriter. If you want to learn the advantages of hiring a professional copywriter, make sure to check out our blog post.

Because of its importance, take your time to answer important questions, brief the agency you hire for copywriting and web design, make sure to tell them Do’s and Don’ts, and let them work their magic. They’ll create a concept out of the information you provide them with and align every element of the website. Because of that, your potential clients will have tremendous experience when visiting your website, making it easier for you to onboard them and close the deal.

The purpose of website copy is to address your target client, their pain points, but also tell them about the benefits of hiring your studio – not just a list of services you provide. Copy is there to differentiate your architecture studio from all of the others out there who provide the same services. Sometimes, the copy is the step that makes all the difference on whether the reader will fill out a contact form or not. Be smart about it!

Website Design For Architects

Architecture is mainly a visual industry that requires a lot of expertise. Because of that, website for architecture studio needs to have a strong, structural, useful design that’s also beautiful. Just like the projects you work on. If it doesn’t, how are your clients supposed to trust you with whole buildings?

In architecture, you build your style over time and your website should represent it. Is your style minimalistic, modern, or maybe functionalist? So should be your website. To achieve that, you need to find the right agency to implement your style in the design and development of your new website.

Show your mastery. Include the projects your studio has worked on with as many useful details as possible. Make the reader know what they can expect from you by showing them how you successfully executed other similar projects.

If your studio is focusing on one aspect of architecture, make sure you are showcasing your best and most successful projects. However, if your studio is versatile, show that by including multiple different solutions you can execute.

The purpose of design is to be both simple and interesting enough so visitors don’t fall asleep. The right designer will accomplish the balance between simple and interesting, providing your potential clients with exceptional experience and show them your architecture studio is reliable and professional.

What Makes a Good Website For Architecture Studio?

A good website for architecture studio is a pretty subjective term. However, you don’t want it to appeal to everyone but only to your target audience. Who is your ideal client? Make sure the agency you hire knows what bothers your ideal client, but also how you can help them. That’s the key to selling your services online.

A good architecture studio’s website will tell the story of your studio through the problems and solutions you offer to your clients. Remember, it’s not about you – it’s all about how you help them.

Make sure to include all valuable information, but also to have a natural flow on your website and make the reader inspired to take action. That’s what CTA is for! Explain how they can reach out and what they can expect from you. Most importantly, make sure you remove any obstacles and overcome objections so that their decision to get in touch stays firm. How?

Your website needs to have a perfect, logical flow and clear and concise information about the next steps.

About Us Page For Architecture Studio

Why are you doing and who are you doing it for? Don’t just put a generic About Us text on website for architecture studio and hope for a miracle. Believe me, no one wants to read the same page that every other studio has, but a unique story that makes you stand out.

People love people, but more importantly, people work with people. Your About Us page shows there is a team of human beings who care about solving client’s problems. It’s your opportunity to connect with potential clients on another level by letting them know why you are doing it, and who you are doing it for.

Your About Us page should have all of these elements:

Start with USP (Unique Selling Proposition). It should be one sentence that represents the core benefits of hiring your architecture studio.
Mission statement – it’s not just about claiming what you stand for, but also showing how your services contribute to it. Make sure to include what you want to achieve in the future and add a little bit of vision to your mission.
Your story – how and why you’ve started, where you have been, where you are now, and how you plan to achieve where you want to be.
Team – show the people you spend 8+ hours a day with. Tell the readers more about people who are going to work on their project, their background and expertise but also soft skills and interesting stories.
Method – you are doing all these things, but people often want to know how. Show visitors some behind-the-scenes, how the ordinary day in your studio looks like, and how you manage to come up with solutions that solve their problems.
Last but not least, what do you want the reader to do with all this information? Book a call with you, send you an email? Include concise Call To Action to make sure you get the most out of the About Us page from website for architecture studio.

Services Page For Architecture Studio

What are you doing? What many people overlook is that even if it’s your website – it shouldn’t be about you. The services page shouldn’t only list services you provide, but also how those services benefit your clients. What will they get if they hire you?

Benefits are not features of your services. Of course, you should explain what your clients can expect, what’s included, but it’s more important to show them the results they’ll get. Lead with value.

What's next? 5 Steps To Get More Clients After You've Build A Website For Architecture Studio

Once you’ve set up your website for architecture studio, it’s time to take your business even further. To get more clients for your studio, check out these 5 steps:

Leverage Social Media – choose one or more platforms where you’ll actively post and build a community. To grow on any platform, you need strategy and someone experienced in Social Media Marketing. Don’t expect results right away, but realize that Social Media will boost your credibility in the long run and make it easier for potential clients to choose to work with your studio.
LinkedIn – it’s an extremely good platform for any B2B business. Don’t hold a grudge against LinkedIn, but rather motivate your employees and yourself to share insights, useful advice, and stories related to architecture. You can also create a LinkedIn Company Page to show the services you provide and projects you’ve worked on! LinkedIn’s organic reach is extremely good, and you never know when a potential client may show up!
Build Authority – present your studio as an expert in the industry. This can mean anything from networking with fellow architects to giving public speeches, holding conferences, but also sharing value on various channels and Social Media. One action doesn’t build your authority, but all these combined.
Invest In Paid Advertising – when you are ready to take the next step, determine the budget for Paid Advertising and hire an agency to help your Ads reach new clients. Our general advice is to use Google Ads for Architecture studio while Social Media is there to support your credibility. The best-case scenario for you would be to test different channels and build a Sales Funnel for your architecture studio, where your website content, social media, and paid Ads will give the best results combined.
Cohesive Marketing Strategy – make sure every channel you use is aligned with one another, and that it serves the same purpose – to boost your credibility in the industry, build your authority and get you more clients. Connect Instagram and Facebook Page, share the blog from your website on your LinkedIn and install Google Analytics and Facebook Pixel on your website to track and boost your performance!

You’ve found these tips useful? Check out our blog 5 Proven Ways To Leverage Internet To Get Arch Viz Clients.

Should You Hire a Web Designer or a Copywriter First?

Tamara Jovanovic — Thu, 12 Aug 2021 19:47:12 +0000

If you have stumbled across this article, that means you are already thinking about setting up or redesigning a website for your business. You’ve done your research, but there’s a dilemma that arose. “Should I hire a web designer or a copywriter first?” The copywriter-web designer dilemma is a difficult one to answer.

On the surface, it seems like copywriters and web designers are doing different things—copywriters write copy for websites while web designers create visual layouts for them. But in reality, they’re both working on the same project: telling your business’s story through words or design. If one person doesn’t understand how the other contributes, there will be issues down the line.

We’ll do our best to explain both processes as well as the pros and cons of each to help you make an informed decision, and hopefully resolve your dilemma so your website can start generating clients for your business immediately.

Copywriting Is the Process of Writing Text That Will Encourage Readers to Take a Specific Action on Your Website

A copywriter’s job is to write a copy that will convince readers to take an action. The copy can be the text on your “Contact Us” page. The goal in this case would be to persuade people to take action, that is to contact you. Copywriters need to come up with persuasive and concise Call-To-Actions, but also to write engaging copy that people will read.

A copywriter will also take into account factors such as: who you are trying to reach and why they should read what you have written; the type of content being created (e.g., if it’s sales copy, then there might need to be more persuasive language); and any knowledge of psychology that would make readers feel compelled to click through links in order to find out more.

Copywriting takes place throughout the entire web design process – before starting with wireframes or planning layouts – so copywriters work closely with web designer from start-to-finish.

Skills copywriters need:

Persuasion
Clear, concise writing style (with a focus on clarity and brevity)
Knowledge of how to use words effectively in different contexts or markets without sounding pretentious or unprofessional
Ability to capture clear messaging based on their research into the intended audience’s needs and preferences across channels such as email, social media posts, press releases etc., often with limited copy space available.

If copywriter does his job, you’ll start getting calls and orders from potential clients. But is that everything?

Design Is What a Website Looks Like in Order to Appeal to Your Ideal Client

Design is what makes a website look like to appeal to your ideal client, whether you are selling to a company (B2B) or to a consumers (B2C). A copywriter will not design the layout or work on graphics, but they need to work with designers to create aligned concept.

For example: The copywriters of this blog post have created content that resolves the dilemma whether you should hire a web designer or a copywriter first ; they did not create the graphic images you see in this article.

Designing for conversions means focusing on creating website that make visitors want to take action – whether by signing up for your newsletter or clicking through to purchase something online. While there are many elements involved with conversion optimization (e.g., color scheme), design must be focused primarily around making people want to click links related to whatever goal we’re trying to achieve as marketers because once readers are on the web page, they’ll scroll down and read whatever is there.

This means integrating call-to-action buttons or links to allow readers of your web pages to purchase a product without having to click through multiple web pages (UX and UI design); getting engaged with social media channels such as Facebook or Twitter which are optimized for conversions (e.g., by using large icons that will tempt people into clicking)

Copywriters and web designers have the same goal: to make visitors buy from you. They only use different tools: words and visuals. By working together, a copywriter and a web designer create a website that is a constant stream of new clients for your business.

Communication Between Web Designer and Copywriter - The Key to High Converting Website

It’s important to have a web designer and copywriter who understand how images and words work together to create an effective message.

The web designer should know the target audience and what will convert their visitors into clients. A web designer must be able to create a website that is visually appealing, but also has areas for conversion so people want to explore more of your web pages. The website has to have a perfect flow.

On the other hand, copywriters need to create persuasive content with concise writing styles in order to get potential customers hooked at first sight – they are responsible for knowing how different types of web pages (e.g., sales or blog) work as well as capturing clear messaging based on research about the readers’ needs across channels such as email, social media posts, press releases etc.

If there isn’t communication between both parties before starting any web design or copywriting project; then many things can go wrong.

You must make sure web designers and copywriters are aligned to create a website that is effective, clear, easy-to-navigate for your web visitors. Clear messaging saves you time and money because it will give more attention to the reader’s needs than just providing them with what they want.

Inaccurate information given by either party could lead customers astray while browsing your site which leads to a web designer being blamed for a copywriter’s shortcomings and vice versa.

Since web designers are experts in conveying design messages to customers through visuals, they should be the ones responsible for understanding how colors or fonts can affect conversions.

While there may seem like too many cooks in the kitchen, if you hire both web designers and copywriters at once it will save time because of alignment: The web designer understands what type of content needs to go where while the copywriter is able to create persuasive text with clear writing styles based off research about reader preferences across channels and industries. Copywriter has to know your ideal client: what keeps them up at night, how your product or service can solve their problems, and to overcome their objections.

Pros and Cons When Design Comes First

Sometimes, business owners decide to hire a Web designer or a copywriter first. That’s not the best-case scenario, but if you decide to hire a designer first, keep in mind these pros and cons:

Pros:

Your web pages will be beautiful and modern, and you’ll immediately see what your website will look like. The copywriter will know approximately how to implement copy into design.
Your web pages will be functional, which is one of the important things to keep in mind.
Not only will your website look beautiful and be functional but it would also be optimized in technical aspect.
For example, in an industry such as fashion where people like images more than words; then it may turn out okay to hire a web designer first.

Cons:

The major downside of hiring a web designer first is the possibility that it will negatively impact how much copywriting work you need. Sometimes there will be so much space that copywriter will run out of ideas and fill it with fluff, immediately making the copy less effective. That will result in less clients = less money for your business.
If the product description is not finalized before the design phase, there may not be enough space for it to fit. This can lead people to not realizing the value of your offer, and decreasing in conversion rates on your website.
When the copywriter writes too many words, it can ruin the design. People love symmetry, and bad alignment can turn potential clients away.
All of the above will probably make your life, life of a copywriter and designer harder, but also the whole process would take more time and probably exceed your budget.

Pros and Cons When Copywriting Comes First

It doesn’t happen that often, but sometimes business owners hire a copywriter before the design is completed. What are the main advantages and disadvantages of this approach?

Pros:

Copywriters can effectively create websites that convert web visitors into clients. Websites without copy won’t do much except look pretty.
Copywriters will have the ability to explain the value of your offer and convince the readers it’s worth their money and time.
Copy is written based on the deep research of your target audience, so it would be easier to align design with messaging later on.

Cons:

The major downside of hiring a copywriter first is that you may not know what your website layout looks like before it’s too late, which can be unfortunate if you want something specific for your design.
Copywriter’s main tools are words. They are not used to visually imagine how the website will look like. This will cause the conflict later when you decide to hire a designer.
If the product description has been finalized before designing web pages, then it would take longer to adjust the design, making designer’s life harder but also the whole process much more expensive for you.
The web designer will have to work around what’s been written, which is not always easy or efficient.

So, what's the solution? A Web Designer Or A Copywriter First?

Did you know that web designers and copywriters can actually create webpages together? It’s true, you don’t need to hire a web designer or a copywriter first. They can collaborate to come up with websites that are aesthetically pleasing, persuasive, and will bring in the big bucks for your business.

Web designer or a copywriter first is a hard dilemma when you only hire one of them at the time. But it doesn’t have to be this way. If you are looking for design or copy, just find someone who does that job. When you need both designer and copywriter, take the time to research different companies and meet with some of them so they can tell you what they could do for your business.

The main advantages of this approach are:

Web designer and copywriter would brainstorm ideas together and come up with a creative solution that will work perfectly for your business. Also, they’ll communicate along the road to meet all your requirements and make sure you get your money’s worth!
Web designers and copywriters work together to create web pages that are both visually pleasing and will persuade your ideal client to buy from you.
The web designer’s responsibility is making sure websites look good on all browsers, including mobile phones, tablets, laptops, etc., while the copywriter focuses more on search engine optimization (SEO) and creating persuading message so you can get more visitors and convince them to become your clients.
You won’t have to do much, except pay for their services and give them all needed information. This saves you time, money and energy so you can focus on important aspects of your business.

Check out our services page and find out how we can build your website from scratch in no time!