You are confident enough in your archviz skills. You’ve done dozens of projects, maybe you even have a team of people working with you. However, you don’t have a system that constantly brings new archviz clients and makes your business grow.
Finishing a project successfully should feel great, but you only feel anxiety crawling up. The truth is, you don’t know when your next project is coming – it may be tomorrow, but also in a month. And you can’t afford uncertainty.
Because of that, I’ll tell you which steps to take to utilize archviz marketing to the full extent, and never worry again about finding clients in archviz.
Let me be honest: this advice won’t bring you dozens of clients immediately. But with long-term effort, and a little help from other people, it will pay off. Consider it a proven roadmap to grow your business with archviz marketing!
Archviz Branding
The first thing you need to tick off your archviz marketing to-do list is branding. Many people have businesses, but they don’t have a brand. If you want to find high-ticket clients in archviz, you have to invest in branding. And I’m not only talking about logos and primary colors.
Archviz branding is all about developing and harnessing your brand’s personality – both through visuals and brand story. To make it as clear as possible, I’ve developed a list of archviz branding must-haves:
Visual branding:
- Logo
- Primary colors
- Secondary colors
- Extended color palette
- Usage of logo
- Color ratios
- Typography
Brand story:
- Brand name
- Brand origins
- Promise to clients
- Values
- Tone & Voice
- Mission
- Tagline
Remember – archviz branding is all about consistency, and consistency builds trust. If you want to sell high-end architectural visualizations and find high-paying archviz clients that aren’t a pain in the ass, they need to trust you. And branding will ensure your communication is consistent and trustworthy on all channels and always.
Archviz Website
When you’ve figured out the branding, it’s time to put it into use and build an archviz website. Many of your competitors decide to flood their websites with architectural visualizations and call it a day. While picture tells a thousand words, visualizations aren’t the only thing you need to put on your website.
Website is a crucial part of archviz marketing, and it’s a great way to show off your skills. But you need potential clients to actually find your website, and persuade them to contact you. The first thing you need to figure out is website design and copywriting.
When your archviz website has a compelling design that incorporates your branding and copywriting that’s both optimized for search engines and persuading – you’re on the right track. But which pages do you need?
- Homepage
- Services page
- About us page with the brand story
- Portfolio
- Blog
- Privacy Policy
- Terms and Conditions
These pages are the foundation of every successful website but don’t forget that your archviz website is a living and breathing creature that needs updating from time to time. When you’re ready to up your archviz marketing game add success stories, update your archviz blog, and add new projects you’re proud of!
Archviz Marketing
- The power of social media
Social media should support your credibility, not be the lead channel for converting new archviz clients. You probably won’t get enquires in Instagram DM about your services, but consider social media as a tool to expand your reach and get more traffic to your archviz website.
- Archviz content marketing
You can publish content about the trends in exterior visualization, typical mistakes, the importance of archviz, and get the attention of relevant people by posting high-quality content that will appeal to them. Website content strategy framework builds trust and authority, and you already know that trust is a leading reason potential clients will buy from you.
- Advertising
Paid advertising is one of the best ways to get noticed, fast. It’s not as expensive as it used to be, either! Instagram and Facebook ads are great for building brand awareness, but Google ads will probably get you more leads and archviz clients.
LinkedIn’s power not only lies in connecting with people in your industry but also to get noticed by decision-makers. With its amazing organic reach, you never know when a potential client will see your post and decide to contact you for an upcoming project. Take your time to explore its options, share useful information, and connect with people who fit your ideal client profile.
How to Find Clients in Archviz
Okay, now you have branding, a website, and a couple of archviz marketing strategies you’d like to explore. The key thing to remember is that your website isn’t there to sit and look pretty – it needs to attract visitors.
To find clients in archviz, you need to publish content that’s highly relevant to your target audience. SEO helps with that, but you should also distribute content to other channels, such as Instagram, Facebook, and LinkedIn. Don’t just republish content from your website, spice it up with additional value and focus on building a community. Once you’re ready, create a content strategy document that outlines everything you need to get archviz clients through content.
Start conversations, engage with other people, build meaningful relationships in the industry, and over time potential archviz clients will recognize you as an expert and hire you.
Archviz marketing is a marathon, not a sprint – so don’t lose hope after a few weeks. When you feel stuck, archviz marketing agency can be the breakthrough you’re looking for. Don’t hesitate to reach out!
