Tamara Jovanovic

Tamara Jovanovic

Tamara Jovanovic is a co-founder and SEO Content Specialist at Phrase It. Tamara is devoted to helping businesses create meaningful connections with their ideal clients through copy and content that build trust & revenue. She comes up with the best ideas when taking her dog, Joy, for a walk. Connect with her on LinkedIn, and don’t hesitate to spark a conversation!

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How to Edit AI Content: The Ultimate Guide

Editing AI-generated content is more than just proofreading; it’s about infusing life into text created by algorithms to make it engaging and relatable for human readers. This process involves enhancing the clarity, tone, and relevance of the content, ensuring it meets the high standards expected by your audience.

In this article, you will learn:

  • Strategies for enhancing and refining the clarity of AI-generated content.
  • How to inject personality and relatability into text produced by machines.
  • Techniques for ensuring factual accuracy and stylistic consistency.

With these insights, you’ll be well-equipped to elevate AI-generated content to a level that is both informative and appealing to your audience.

 

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Understanding AI-Generated Content

AI-generated content is created using advanced algorithms that analyze vast amounts of data to produce text. These AI systems, like GPT (Generative Pre-trained Transformer), are designed to mimic human writing styles and generate content on a wide range of topics.

While AI can efficiently produce large volumes of text, it’s essential to recognize that it operates based on patterns and probabilities, not human experience or empathy.

This distinction is key because it highlights why editing AI content is crucial. AI can produce a draft that’s structurally sound and topically relevant, but it may lack the nuanced understanding of context, audience-specific quirks, or the emotional depth that a human editor brings.

Furthermore, AI-generated content might inadvertently replicate biases present in the data it was trained on, or miss out on the latest trends and information updates.

By understanding the capabilities and limitations of AI in content creation, editors can better approach the task of refining this content. It’s about enhancing AI output to ensure it aligns with human interests, values, language and culture.

Key Strategies for Editing AI Content

Editing AI-generated content effectively requires a mix of critical analysis and creative input. Here’s how you can make AI content more impactful and reader-friendly:

Contextual Understanding: AI may not fully grasp the subtleties of context or the specific needs of your target audience. When editing, it’s your role to contextualize the content, ensuring it speaks directly to your audience’s interests and concerns.

Action Steps:

  • Consider their interests, knowledge level, and what they seek from your content.
  • Realign the AI content to address specific user questions or scenarios relevant to your audience.

Tone and Voice Consistency: AI might fluctuate in tone or stray from your brand’s voice. Keep the content consistent with your brand’s personality, making adjustments to ensure the tone remains uniform throughout.

Action Steps:

  • Define the key attributes of your brand’s voice – be it professional, conversational, humorous, etc.
  • Adjust phrases and sentences to reflect your brand’s tone, ensuring a uniform voice throughout.

Enhancing Engagement: AI-generated text can sometimes be dry or lackluster. Inject creativity where needed, using storytelling techniques, vivid descriptions, or relatable examples to make the content more engaging.

Action Steps:

  • Add anecdotes, personal stories, or hypothetical scenarios to make the content more relatable.
  • Replace bland words with more vivid, engaging language that captures the reader’s attention.

Closing Gaps in Logic or Flow: AI can sometimes create content that is structurally sound but lacks logical progression or coherence. When editing AI content, make sure that the content flows smoothly, with clear transitions and a logical structure.

Action Steps:

  • Look for abrupt transitions or disjointed sections and restructure for a smooth flow.
  • Link ideas and paragraphs logically, ensuring each section naturally leads to the next.

SEO: While AI can be trained to follow SEO best practices, it may not always align perfectly with the latest SEO trends or keyword strategies. Optimize the content for search engines while maintaining natural readability for human users.

Action Steps:

  • Identify current, relevant keywords and phrases your audience is searching for.
  • Sprinkle these keywords throughout the content in a way that feels organic and enhances readability.

Pro tip: AI can suggest semantically related keywords, but it’s guessing game. It doesn’t have any actual data how many people search those keywords, how difficult it is to rank, if you can at all.

Techniques to Maintain a Human Touch when Editing AI Content

While AI can produce content quickly and efficiently, the human touch is what truly connects with readers. Here’s how to infuse AI content with a human touch:

Understanding Your Audience

Before tailoring your content, it’s crucial to have a deep understanding of who your readers are. Knowing their preferences, challenges, and expectations helps in creating content that truly resonates with them.

Action Steps:

  • Create detailed profiles of your typical readers, including their interests, challenges, and language preferences.
  • Use these personas as a guide to add elements that resonate specifically with your audience.
 

Incorporating Empathy and Emotion

AI struggles with empathizing and connecting emotionally. By injecting emotion into the content, you make it more relatable and impactful for your readers.

Action Steps:

  • Determine what emotions your content should evoke, whether it’s inspiration, empathy, excitement, or concern.
  • Adjust the content to include language and stories that evoke these emotions.
 

Adding Personal Insights and Experiences when Editing AI Content

One of the best ways to humanize content is by adding personal insights and experiences, which AI cannot replicate. This approach adds authenticity and relatability.

Action Steps:

  • Where appropriate, include personal anecdotes or insights that add depth and authenticity.
  • Use “you” and “we” to create a conversational tone that speaks directly to the reader.
 

Ensuring Cultural and Topical Relevance

Keeping content culturally and topically relevant ensures it resonates with the current interests and concerns of your audience, something AI might not always catch up with.

Action Steps:

  • Be up-to-date with current events, trends, and cultural conversations relevant to your topic.
  • Update AI-generated content with recent examples, data, or trending topics to keep it timely and relevant.
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Best Practices for Accuracy and Consistency in Editing AI Content

Ensuring accuracy and consistency is crucial for maintaining credibility and trust, especially when editing AI content. Here are some best practices for editing AI content:

Fact-Checking and Verifying Information in AI Content
AI-generated content might be based on outdated or incorrect data, making fact-checking a vital step in the editing process.

  • Cross-reference AI content facts with reliable sources.
  • Update any outdated or incorrect information in the AI content to reflect current knowledge.

Maintaining Style and Tone Consistency in AI Content
Building a recognizable brand voice requires consistency in style and tone, which AI might not always maintain.

  • Detail your brand’s preferred writing style and tone.
  • Review and adjust the AI-generated text to align with your brand’s voice.
  • Information can become outdated quickly, so regular updates are essential to keep AI-generated content relevant.
  • Set a timetable for revisiting and updating content.
  • Incorporate the latest findings and developments into the AI content.

Using Consistent Formatting and Structure in AI Content
A consistent format and structure make content more digestible and professional, which may require adjustments in AI-generated text.

  • Outline a standard structure like introduction, body, conclusion.
  • Edit AI content to adhere to this structure for consistency across your AI-generated publications.

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Common Pitfalls to Avoid in AI Content Editing

Editing AI-generated content can be tricky, and there are certain common pitfalls to be aware of. Recognizing and avoiding these can greatly enhance the quality of your edited content. Here are some key pitfalls to watch out for:

Over-Reliance on AI-Generated Suggestions

While AI suggestions can be helpful, relying too heavily on them can lead to generic or irrelevant content.

  • Use AI suggestions as a starting point, but apply your judgment and expertise to ensure the content remains unique and valuable.
  • Don’t be afraid to deviate from AI suggestions to add originality and depth to the content.
 

Ignoring SEO and Readability Factors in AI Content
AI might not fully optimize content for SEO or readability, which are crucial for digital content success.

  • Regularly update the AI content to align with current SEO best practices and keyword strategies.
  • Edit AI-generated text for clarity, conciseness, and engagement, ensuring it is easy to read and understand.

Neglecting the Need for a Human Touch
AI-generated content can lack the nuances and emotional connection that human writing offers.

  • Add human elements such as personal anecdotes, conversational language, and empathy.
  • Tailor the content to resonate with your specific audience’s preferences and interests.
 

Failing to Fact-Check and Update Information
AI content can sometimes include outdated or incorrect information, reducing its credibility.

  • Vigilantly check and verify the facts in AI-generated content against current and reliable sources.
  • Keep the information in AI content current by incorporating the latest data and research findings.

 

Case Studies and Examples in Editing AI Content

To illustrate the impact of effective editing on AI-generated content, let’s look at some real-world examples and case studies. These instances showcase how proper editing can transform AI content into engaging, high-quality material.

Case Study: Enhancing a Tech Blog’s AI Articles
A technology blog used AI to generate initial drafts on emerging tech trends. However, the content lacked personality and specific industry insights.

Improvements Made:

  • Injected expert opinions and current industry examples.
  • Tailored the content to the tech-savvy audience by adding technical details and jargon where appropriate.
 

Example: Revitalizing a Travel Website’s AI Descriptions
An AI system produced generic descriptions for travel destinations. The content was informative but failed to capture the unique essence of each location.

Enhancements Applied:

  • Included vivid, sensory descriptions and traveler anecdotes.
  • Integrated recent traveler reviews and up-to-date local information.

Case Study: Optimizing an E-commerce Site’s AI Product Descriptions

An e-commerce site used AI for quick product descriptions. The initial AI output was accurate but not persuasive or optimized for search engines.

Revisions Implemented:

  • Enhanced product descriptions with persuasive language and key selling points.
  • Incorporated targeted keywords for better SEO performance.
 

These examples demonstrate how editing AI content with specific goals—like adding personality, detail, and SEO optimization—can significantly elevate its effectiveness and appeal to the intended audience.

Pure AI Content vs Edited AI Content

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Example of Pure AI Content:

Title: 5 Essential Tips for Cultivating a Thriving Home Garden

“Transforming your backyard into a blossoming oasis of tranquility doesn’t have to be daunting. Begin your gardening journey with these five expert tips for a flourishing home garden:

Choose the Right Plants: Select varieties that thrive in your specific climate and soil conditions, creating a harmonious natural environment right in your backyard.

Master the Art of Watering: Understand the unique watering needs of each plant. Consistent and appropriate watering is the secret to vibrant and healthy growth.

Nourish with the Right Fertilizers: Elevate your garden’s vitality with the right fertilizers. They are the key to bolstering plant health and ensuring robust blooms and bountiful yields.

Pruning: The Gardener’s Touch: Regular pruning not only maintains your garden’s neat appearance but also encourages healthier plant growth and flower production.

Savor the Beauty: Step back and enjoy the serene beauty and sense of accomplishment your garden brings. It’s a living, breathing testament to your dedication and care.”

Example of Edited AI Content:

Want to transform your backyard into an oasis of tranquility where you can alwasy relax and unwind with a great book and a cup of coffee? We’ve prepared five expert tips to teach you how:

  • Choose the right plants that live and thrive during the growing season, but also survive  the winter conditions.
  • Each plant has unique watering needs, but the great starting point is adjusting your watering to the season. If top 2-3 inches of the soil are dry, water the plant. 
  • Don’t forget to feed your plants during the growing season. Each fertilizer has the frequency and the amount, so it’s rather easy, just follow the instructions.
  • Some plants need pruning which encourages healthier plant growth and flower production.
  • Enjoy your new oasis and sense of accomplishemnt it brings to you.

This example demonstrates how editing can transform basic AI-generated content into a more engaging, informative, and appealing piece. The edited version includes more vivid descriptions, practical advice, and a personal touch, making it more relatable and enjoyable for readers.

How to Edit AI Content: Recap

In this article, we’ve covered the crucial strategies, techniques, and best practices for editing AI-generated content. Transforming basic AI drafts into engaging, high-quality content involves enhancing clarity, maintaining a consistent tone, ensuring accuracy, and adding a human touch.

  • We examined strategies for improving AI content, highlighting the importance of contextual understanding and logical coherence.
  • We outlined the techniques to maintain a human touch in AI content, focusing on the significance of empathy, personal insights, and cultural relevance.
  • We explored best practices for accuracy and consistency in AI edits, with an emphasis on fact-checking, SEO, and maintaining brand voice.
  • Considering your next steps, exploring advanced AI content creation tools could be beneficial. These tools can provide deeper insights for optimizing your content strategy, giving you an advantage in producing high-quality, AI-enhanced content that truly connects with your audience.

The combination of AI efficiency and human insight is invaluable. By mastering the art of editing AI content, you ensure that your content not only reaches a broad audience but also makes a meaningful impact.

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