How can you use your website to bring in clients, keep them coming back, and make sure they refer others?
Many architecture studios don’t use the power of the Internet, and even if they have a website, it doesn’t serve its purpose. Website for architecture studio is not your business card, but a powerful tool that will attract your ideal clients and convince them to work with your architecture studio. Websites are not reserved for big architecture studios only, but also for small studios that work locally or want to expand.
Get ahead of the curve and start seeing the results of the website before your competitors. Read on to learn how!
Copywriting For Architects
Often completely overlooked, copywriting on website for architecture studio represents what company stands for, your expertise, abilities, and what values your studio holds. Don’t make a common mistake and let one of your architect employees write a copy for your website. Even though you and your employees know your studio best, you are not a professional copywriter. If you want to learn the advantages of hiring a professional copywriter, make sure to check out our blog post.
Because of its importance, take your time to answer important questions, brief the agency you hire for copywriting and web design, make sure to tell them Do’s and Don’ts, and let them work their magic. They’ll create a concept out of the information you provide them with and align every element of the website. Because of that, your potential clients will have tremendous experience when visiting your website, making it easier for you to onboard them and close the deal.
The purpose of website copy is to address your target client, their pain points, but also tell them about the benefits of hiring your studio – not just a list of services you provide. Copy is there to differentiate your architecture studio from all of the others out there who provide the same services. Sometimes, the copy is the step that makes all the difference on whether the reader will fill out a contact form or not. Be smart about it!
Website Design For Architects
Architecture is mainly a visual industry that requires a lot of expertise. Because of that, website for architecture studio needs to have a strong, structural, useful design that’s also beautiful. Just like the projects you work on. If it doesn’t, how are your clients supposed to trust you with whole buildings?
In architecture, you build your style over time and your website should represent it. Is your style minimalistic, modern, or maybe functionalist? So should be your website. To achieve that, you need to find the right agency to implement your style in the design and development of your new website.
Show your mastery. Include the projects your studio has worked on with as many useful details as possible. Make the reader know what they can expect from you by showing them how you successfully executed other similar projects.
If your studio is focusing on one aspect of architecture, make sure you are showcasing your best and most successful projects. However, if your studio is versatile, show that by including multiple different solutions you can execute.
The purpose of design is to be both simple and interesting enough so visitors don’t fall asleep. The right designer will accomplish the balance between simple and interesting, providing your potential clients with exceptional experience and show them your architecture studio is reliable and professional.
What Makes a Good Website For Architecture Studio?
A good website for architecture studio is a pretty subjective term. However, you don’t want it to appeal to everyone but only to your target audience. Who is your ideal client? Make sure the agency you hire knows what bothers your ideal client, but also how you can help them. That’s the key to selling your services online.
A good architecture studio’s website will tell the story of your studio through the problems and solutions you offer to your clients. Remember, it’s not about you – it’s all about how you help them.
Make sure to include all valuable information, but also to have a natural flow on your website and make the reader inspired to take action. That’s what CTA is for! Explain how they can reach out and what they can expect from you. Most importantly, make sure you remove any obstacles and overcome objections so that their decision to get in touch stays firm. How?
Your website needs to have a perfect, logical flow and clear and concise information about the next steps.
About Us Page For Architecture Studio
Why are you doing and who are you doing it for? Don’t just put a generic About Us text on website for architecture studio and hope for a miracle. Believe me, no one wants to read the same page that every other studio has, but a unique story that makes you stand out.
People love people, but more importantly, people work with people. Your About Us page shows there is a team of human beings who care about solving client’s problems. It’s your opportunity to connect with potential clients on another level by letting them know why you are doing it, and who you are doing it for.
Your About Us page should have all of these elements:
- Start with USP (Unique Selling Proposition). It should be one sentence that represents the core benefits of hiring your architecture studio.
- Mission statement – it’s not just about claiming what you stand for, but also showing how your services contribute to it. Make sure to include what you want to achieve in the future and add a little bit of vision to your mission.
- Your story – how and why you’ve started, where you have been, where you are now, and how you plan to achieve where you want to be.
- Team – show the people you spend 8+ hours a day with. Tell the readers more about people who are going to work on their project, their background and expertise but also soft skills and interesting stories.
- Method – you are doing all these things, but people often want to know how. Show visitors some behind-the-scenes, how the ordinary day in your studio looks like, and how you manage to come up with solutions that solve their problems.
- Last but not least, what do you want the reader to do with all this information? Book a call with you, send you an email? Include concise Call To Action to make sure you get the most out of the About Us page from website for architecture studio.
Services Page For Architecture Studio
What are you doing? What many people overlook is that even if it’s your website – it shouldn’t be about you. The services page shouldn’t only list services you provide, but also how those services benefit your clients. What will they get if they hire you?
Benefits are not features of your services. Of course, you should explain what your clients can expect, what’s included, but it’s more important to show them the results they’ll get. Lead with value.
What's next? 5 Steps To Get More Clients After You've Build A Website For Architecture Studio
Once you’ve set up your website for architecture studio, it’s time to take your business even further. To get more clients for your studio, check out these 5 steps:
- Leverage Social Media – choose one or more platforms where you’ll actively post and build a community. To grow on any platform, you need strategy and someone experienced in Social Media Marketing. Don’t expect results right away, but realize that Social Media will boost your credibility in the long run and make it easier for potential clients to choose to work with your studio.
- LinkedIn – it’s an extremely good platform for any B2B business. Don’t hold a grudge against LinkedIn, but rather motivate your employees and yourself to share insights, useful advice, and stories related to architecture. You can also create a LinkedIn Company Page to show the services you provide and projects you’ve worked on! LinkedIn’s organic reach is extremely good, and you never know when a potential client may show up!
- Build Authority – present your studio as an expert in the industry. This can mean anything from networking with fellow architects to giving public speeches, holding conferences, but also sharing value on various channels and Social Media. One action doesn’t build your authority, but all these combined.
- Invest In Paid Advertising – when you are ready to take the next step, determine the budget for Paid Advertising and hire an agency to help your Ads reach new clients. Our general advice is to use Google Ads for Architecture studio while Social Media is there to support your credibility. The best-case scenario for you would be to test different channels and build a Sales Funnel for your architecture studio, where your website content, social media, and paid Ads will give the best results combined.
- Cohesive Marketing Strategy – make sure every channel you use is aligned with one another, and that it serves the same purpose – to boost your credibility in the industry, build your authority and get you more clients. Connect Instagram and Facebook Page, share the blog from your website on your LinkedIn and install Google Analytics and Facebook Pixel on your website to track and boost your performance!
You’ve found these tips useful? Check out our blog 5 Proven Ways To Leverage Internet To Get Arch Viz Clients.
